The best shampoo, conditioner, and soaps for Airbnbs and vacation rentals
Today’s guests aren’t just looking for a clean space; they want a polished, hotel-quality experience, and your toiletries are a big part of delivering it.
For experienced short- and mid-term rental operators, guest amenities are not just a nicety, they’re a key brand touchpoint. If you’re still stocking your bathrooms with whatever’s on sale at Costco, you may be missing opportunities to elevate your guest experience, justify higher nightly rates, and earn repeat bookings.
Today’s travelers expect more than a clean, functional bathroom; they expect a polished, hotel-quality experience. The toiletries you choose, both in look and performance, send a message about your property and your brand.
Drawing from our own hosting portfolio, guest feedback, and industry best practices, we’ve curated the most effective amenity lines for every property style and budget. Whether you manage a luxury wellness retreat, a classic beach house, or an urban boutique rental, these options balance quality, cost, and operational practicality.
For an all-around winner that works in nearly any setting, our top pick is Canvas by Apotheke.
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The best shampoo, conditioner, and soaps for Airbnbs and vacation rentals
Today’s guests aren’t just looking for a clean space; they want a polished, hotel-quality experience, and your toiletries are a big part of delivering it.
For experienced short- and mid-term rental operators, guest amenities are not just a nicety, they’re a key brand touchpoint. If you’re still stocking your bathrooms with whatever’s on sale at Costco, you may be missing opportunities to elevate your guest experience, justify higher nightly rates, and earn repeat bookings.
Today’s travelers expect more than a clean, functional bathroom; they expect a polished, hotel-quality experience. The toiletries you choose, both in look and performance, send a message about your property and your brand.
Drawing from our own hosting portfolio, guest feedback, and industry best practices, we’ve curated the most effective amenity lines for every property style and budget. Whether you manage a luxury wellness retreat, a classic beach house, or an urban boutique rental, these options balance quality, cost, and operational practicality.
For an all-around winner that works in nearly any setting, our top pick is Canvas by Apotheke.
Canvas by Apotheke is our top pick for its mix of quality, style, and value.
Made in Brooklyn with clean, sulfate-free, paraben-free, and cruelty-free ingredients, it’s gentle on sensitive guests and a win for eco-conscious hosts. The minimalist, high-end bottles suit any décor, while the fragrance—a soft, gender-neutral blend of fresh linen, white musk, and lily of the valley—feels luxe without overwhelming.
For HostGPO members, Canvas delivers that upscale experience at a surprisingly affordable price. Plus, the bottles are refillable, cutting waste and keeping long-term costs low.
Scent:
Crisp linen, white musk, and lily of the valley
Things to note:
- 16.2 fl oz refillable pump bottles and 1 fl oz travel-size available
- 3.8 L bulk refills
- Case packs available through HostGPO
- Vegan, cruelty-free, sulfate-free, paraben-free, & phthalate-free
- Manufactured in Brooklyn, NY
Retail price for a full-size shampoo is $26.00 through Apotheke. Log in for HostGPO member pricing.
Terra Pure is an affordable amenity line with broad guest appeal at a budget-friendly price.
Its 100% paraben-free, gluten-free formulas are gentle on sensitive skin and allergy-safe, while the spa-inspired branding and eco-conscious packaging (made from recycled paper and printed with soy-based inks) make it look more high-end than its price tag suggests.
With flexible bulk buying options, it’s a smart, cost-effective choice for hosts and property managers of any size.
Scent:
Green tea
Things to note:
- 10.14 fl oz refillable pump bottles and 1 fl oz travel size bottles available
- 1 Gallon refill jugs available
- Case packs and individual bottles available
- Gluten-free, paraben-free, and cruelty-free
- Recyclable packaging printed with soy-based inks
Retail price for a set of 300 assorted travel-sized amenities is $189.99 through Diversified Hospitality. Log in for HostGPO member pricing.
Full size vs travel size: what’s right for your property?
In most cases, we recommend full-size, refillable amenities. They reduce waste, save storage space, and cut down on restocking. Over time, they offer better value and create an elevated, hotel-like feel.
That said, travel-size amenities can make sense in specific scenarios:
- Extended stays, where guests are likely to bring or buy their own products, but appreciate a thoughtful starter set.
- Smaller properties, where travel-size bottles help reduce visual clutter and fit better in compact bathrooms.
- Polished, boutique experiences, where offering brand-specific travel-sized bottles feels curated and intentional.
Ultimately, choose based on how your space functions and the kind of guest experience you’re creating.
If you’re aiming to give guests that unmistakable boutique hotel feel, Malin + Goetz is our go-to choice. Known for its modern, minimalist aesthetic and elevated formulations, this New York-based brand has become the signature amenity line for stylish boutique chains like Kimpton and Le Méridien.
All products balance gentle, skin-friendly ingredients with sophisticated, gender-neutral scents, creating an experience that feels both indulgent and approachable. Stocking Malin + Goetz in your properties signals a level of care and curation that guests associate with high-end boutique stays.
Scent:
Peppermint, rum, and cilantro
Things to note:
- 10.14 fl oz and 16.9 fl oz refillable pump bottles available
- 1 gallon refill jugs available
- Case packs and individual bottles available
- Sulfate-free, paraben-free, phthalate-free, PEG-free, mineral oil-free, gluten-free, and cruelty-free
Retail price for an 8 fl oz bottle of shampoo is $26 through Malin + Goetz. Log in for HostGPO member pricing.
Beekman 1802 is our top choice for a classic hotel vibe, thanks to its goat milk-based hair and body products and traditional, apothecary-style packaging.
The gentle, nourishing formulas appeal to guests with sensitive skin, while the timeless design evokes the heritage and charm of iconic hotels. This combination of skin-friendly ingredients and vintage-inspired presentation add a touch of heritage to your guest experience.
Scent:
Fresh citrus
Things to note:
- 12.7 fl oz and 16.2 fl oz refillable pump bottles and 1 fl oz travel-size bottles available
- 1 gallon refill jugs available
- Case packs and individual bottles available
- Petroleum-free, paraffin-free, mineral oil-free, and cruelty-free
Retail price for a case of 198 is $102.96 through SLX Hospitality. Log in for HostGPO member pricing.
How to purchase based on property size
Whether you're managing one listing or a growing portfolio, buying amenities the right way can save time, money, and hassle.
- For single or smaller properties: Case packs may be tempting for high-use items like hand soap, but they’re often more than you need. Instead, we recommend ordering a smaller supply in advance to cover the year, as this still gives you access to better pricing without overstocking.
- For multi-unit or larger properties: Full-size bottles and gallon refills are the most efficient for multi-unit or larger properties. Refillable pump bottles reduce waste, simplify restocking, and bring down per-use costs. Not to mention, you’ll get better pricing when you buy in case packs. We recommend Apotheke, Signature Amenities, Beekman 1802, Public Goods, Terra Pure, and Infuse by DH, all of which offer refill-friendly formats built for multi-property needs.
Crafted with clean, bioactive ingredients, Grown Alchemist products are tailored perfectly for properties that prioritize both wellness and design. The vegan, sulfate-free, and silicone-free formulas are gentle enough for all guests, with damask rose and black pepper in the shampoo to promote a balanced scalp, and aloe with sweet almond oil in the conditioner for lasting hydration.
Even the bottles reflect this thoughtful approach; they’re sleek, refillable, and made from recycled materials, with a spa-worthy finish that complements any luxury, eco-conscious stay.
Scent:
Rose, sage, and lavender
Things to note:
- 10.14 fl oz and 16.9 fl oz refillable pump bottles available
- 1 gallon refill jugs available
- Case packs and individual bottles available
- Silicone-free and sulfate-free
- Recycled packaging
Retail price for a 300 mL bottle of shampoo is $38 through Grown Alchemist. Log in for HostGPO member pricing.
We developed our Signature Amenities line to give you an eco-friendly option with a high-end look and smell at a very affordable price.
These products are made without artificial colors, gluten, or animal-derived ingredients, and come in travel-sized options as well as refillable bottles and half-gallon refills. You get a boutique hotel look at motel prices along with a low environmental impact.
Scent:
Bergamot, sandalwood, cedar, and orange rind
Things to note:
- 10.14 fl oz refillable pump bottles and 1 oz travel-size bottles available
- 1/2 gallon refill jugs available
- Case packs and individual bottles available
- Gluten-free, biodegradable, vegan, and free of artificial colors
Not available to the general public. Log in for HostGPO member pricing.
Quantities: What to keep on hand
It’s all about stocking the right amount that keeps you prepared without overloading your storage. We recommend having 2 refillable pump bottle shampoos, conditioners, bodywashes, and lotions per bathroom, plus 2 refillable hand soaps (and optional lotions) per sink. We also recommend checking out our Public Goods AmenityBOX and Signature Amenities AmenityBOX, which includes an assortment of hand washes, shampoos, conditioners, lotions, and body washes, so you have all the products you need to get started.
Refills are typically sold in case packs of four, so how much you order depends on your storage space. A good rule of thumb: keep at least two gallons on hand for every pump bottle in use to avoid running low during busy turnover periods.
Aqua Organics is made with natural ingredients, perfect for guests who have just spent their day in the sun and saltwater. Made with organic aloe and olive oil, these products help hydrate and refresh, giving guests the care they need after a day on the beach.
The beach-inspired packaging will create a cohesive feel in your property. Plus, they are free from artificial additives, parabens, and gluten.
Scent:
Lemongrass and honey
Things to note:
- 1 oz travel-size bottles available
- Case packs and individual bottles available
- Gluten-free, paraben-free, and cruelty-free
Retail price for 300 amenity kits is $189.99 through Diversified Hospitality. Log in for HostGPO member pricing.
For hosts in arid climates, Desert Breeze is a well-priced, climate-conscious pick that is in sync with its surroundings. Designed to soothe and hydrate, this line helps guests recover from dry air and sun exposure, common in desert destinations.
The formulas are paraben-free, cruelty-free, and made with natural ingredients like organic aloe vera, honey, and olive oil. It’s an easy upgrade that not only feels thoughtful but genuinely improves guest comfort in dry environments.
Scent:
Botanical
Things to note:
- 1 oz travel-size bottles available
- Case packs and individual bottles available
- Gluten-free, paraben-free, and cruelty-free
Retail price for 300 amenity kits is $189.99 through Diversified Hospitality. Log in for HostGPO member pricing.
If your property is in the mountains or anywhere that leans into a rugged, cozy aesthetic, Infuse by Diversified Hospitality is a perfect fit.
The black bottles and fragrance have a slightly masculine feel that complements rustic and outdoor-driven settings. It’s also made without parabens or gluten, and is cruelty-free. The line includes shampoo, conditioner, body wash, lotion, and bar soap, and is available in refillable 10.14 oz pump bottles and travel size.
Scent:
Lavender & mint
Things to note:
- 10.14 fl oz refillable pump bottles and 1 oz travel-size bottles available
- 1 gallon refill jugs available
- Case packs and individual bottles available
- Gluten-free, vegan, paraben-free, and cruelty-free
Retail price for 4, 10.12oz bottles is $27.99 through Amazon. Log in for HostGPO member pricing.
Aveda is a familiar name in salons nationwide, instantly recognizable and signaling quality to guests. Its fresh rosemary mint scent is a brand signature, and every formula is crafted with plant-derived, vegan ingredients and certified cruelty-free.
Committed to sustainability, Aveda uses renewable energy and recycled packaging, making it a straightforward choice for hosts who want to offer a premium experience that guests both recognize and appreciate.
Scent:
Rosemary Mint
Things to note:
- 12.2 fl oz refillable pump bottles and 1 oz travel-size bottles available
- Case packs and individual bottles available
- Vegan and cruelty-free
- Natural ingredients
Retail price for an 8.5 fl oz bottle is $21.00 through Aveda. Log in for HostGPO member pricing.
With its understated design and mindful approach, Public Goods brings a modern, minimalist approach to guest amenities.
The crisp white bottles are made from renewable sugarcane, offering a sustainable upgrade from conventional plastics. Inside, the formulas are crafted to be free from parabens, phthalates, and sulfates.
Refillable and biodegradable options make it easy for hosts to reduce waste, appealing to guests who appreciate a clean, simple, and environmentally conscious experience.
Scent:
Grapefruit, mandarin, Mediterranean herbs, and wood
Things to note:
- 12 fl oz refillable pump bottles and 3 fl oz travel-size bottles available
- 34 fl oz gallon refill jugs available
- Case packs available
- Gluten-free, sulfate-free, paraben-free, and cruelty-free
- Sugarcane packaging
Retail price for a 12oz bottle is $11.95 through Public Goods. Log in for HostGPO member pricing.
Why you should trust us
Real hosting experience
Our team consists of hosts with diverse backgrounds and experiences in hosting vacation rental properties. This means we have firsthand knowledge of different types of properties, guest preferences, and the specific needs that arise in various situations. Whether it’s a beachfront condo, a cozy cabin in the mountains, or a luxurious urban apartment, our team members have likely encountered similar scenarios and can offer tailored advice based on our experiences.
Guest insights
As hosts ourselves, we know that the real final say comes from guests. Our recommendations are informed not only by our experience managing properties, but also by feedback from real guests who have stayed in our units.
Objective recommendations
While each team member may have their own preferences, our recommendations are based on a collective assessment of various factors, including quality, affordability, and suitability for different types of vacation rentals. We strive to provide objective guidance that aligns with the needs and preferences of a broad range of hosts and their guests.
Continuous learning and improvement
Our team is committed to staying updated on the latest trends, innovations, and best practices in the vacation rental industry. We actively seek out new information, test different products, and adapt our recommendations accordingly. This dedication to ongoing learning ensures that our advice remains relevant and valuable to hosts, regardless of their level of experience.
Community insights
HostGPO fosters a sense of community, where members can share their experiences, ask for advice, and learn from one another. We (and in turn, you) benefit from a wealth of collective insights and knowledge.
Related Posts
The best shampoo, conditioner, and soaps for Airbnbs and vacation rentals
Today’s guests aren’t just looking for a clean space; they want a polished, hotel-quality experience, and your toiletries are a big part of delivering it.
For experienced short- and mid-term rental operators, guest amenities are not just a nicety, they’re a key brand touchpoint. If you’re still stocking your bathrooms with whatever’s on sale at Costco, you may be missing opportunities to elevate your guest experience, justify higher nightly rates, and earn repeat bookings.
Today’s travelers expect more than a clean, functional bathroom; they expect a polished, hotel-quality experience. The toiletries you choose, both in look and performance, send a message about your property and your brand.
Drawing from our own hosting portfolio, guest feedback, and industry best practices, we’ve curated the most effective amenity lines for every property style and budget. Whether you manage a luxury wellness retreat, a classic beach house, or an urban boutique rental, these options balance quality, cost, and operational practicality.
For an all-around winner that works in nearly any setting, our top pick is Canvas by Apotheke.
