Accent walls that earn their cost (and when to leave them white)

Paint is the cheapest way to change how a rental looks, but it only pays off when it’s put somewhere on purpose. Choose the right walls, and the right colors, and you get a space that augments your furniture, photographs well, and holds up to turnover without a big spend.

A navy blue accent wall in an Airbnb living room

Paint has three jobs

Use accent paint on purpose, and only where it does a job: creating interest, hiding wear and tear, or refreshing a tired space for a better first impression. If a wall doesn't do one of those things, leave it alone.

Painting walls just because they're there is not a good reason to paint them. An accent wall pulls the eye, so put it where you want guests (and the camera) to look.

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Which wall should be the accent wall?

Which wall should be the accent wall?
Where Why it works
The headboard wall It frames the bed, which is the hero shot of every bedroom. Use a solid color or a simple painted graphic.
The wall behind the sofa It pulls attention to the seating and the art above it.
Around a built-in Paint a fireplace or bookcase a contrasting color, or paint the wall around it, so the feature stands out.
A blank wall that needs a feature No architecture worth highlighting? Paint creates one.

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Notice the pattern: each one sits behind something you're already showing off. Paint supports a focal point. Unless you are displaying an original Monet, paint rarely works as the focal point on its own.

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What are the alternatives to a full accent wall?

A full accent wall isn't the only option. Partial walls cost less paint and often look more designed:

  • Half, two-thirds or three-quarter height. Paint part of the wall and stop at a clean, level line.
  • Diagonals. A single angled line across a wall adds movement without adding stuff.

Paint and art can work as a pair. Run the paint line so it splits the artwork at its one-third or halfway mark. The art reads as part of the wall instead of something hung on it. Plan the paint line and the art height together, before the painter shows up.

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Should you just paint an Airbnb white?

If the walls are in good shape and the property already has character, the best paint plan might be no paint at all. A clean white makes your furniture and art do the work. You'll also not spend endless hours wondering if you chose the right color, freeing up your time to focus on other aspects of your business. Going for white walls is not a cop-out. Every dollar you don't spend on paint can go to the art, lighting or textiles that guests notice a lot more.

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What paint should you use in a rental?

What paint should you use in a rental?
Standard
Brand Benjamin Moore
Wall paint Scuff-X, chosen for durability
Sheen Flat, or the flattest sheen the durable line comes in
Standard white Simply White

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Scuff-resistant paint matters more in a rental than at home. Luggage, vacuums and furniture moved at turnover all hit the walls.

Before you hire a painter:

  1. Walk the property and mark every wall on a simple floor plan, with the color and how far up it goes (full, half, two-thirds).
  2. Review the plan with the painter in person. Point out soffits and ceiling height changes.
  3. Agree on what happens if the existing walls don't match the plan, before it comes up.
  4. Wait 30 days after painting before you put up wallpaper or wall decals. They won't stick to fresh paint.

HostGPO members can use their Lowe's Pro benefits to get started, and at the best price.

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FAQ

Are accent walls a good idea for an Airbnb?

Yes, when they sit behind a focal point you're already showing off, like the bed, the sofa or a fireplace. An accent wall on a random wall pulls attention to nothing.

Which wall should be the accent wall in a bedroom?

The headboard wall. It frames the bed, which is the main photo of almost every bedroom.

What's the best white paint for a rental?

Going to the pros at Lowe's or Ace Hardware is a great place to start. Any clean, neutral white that lets furniture and art stand out works.

What paint finish is best for a rental property?

A durable, scuff-resistant wall paint in the flattest sheen that line offers. Luggage, vacuums and furniture moves are hard on walls.

How long should you wait to wallpaper over new paint?

At least 30 days. Wallpaper and wall decals won't stick properly to fresh paint.

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